Contouring

The popularity of blushes continued in this award as well. Four product forms - powder, cream, liquid, and lip & cheek - competed evenly, showing diversified consumer preferences. Twosl Ash's All Over Face Blush took the top spot in powder blush for the second consecutive time, and in the cream blush category, the Presian Egg-like Cream Blusher, which became even more popular with Taeyeon's blush, took the top spot. In the shading category, Etude dominated both the powder and stick segments, maintaining its position as a contouring steady seller brand.