Masks/Packs

While 'ampoule effect in one sheet' high-performance masks have firmly established themselves as the mainstream, the biggest change this season was the substantial rise of bubble formulas. The bubble pack category was introduced for the first time in this award, officially establishing bubble formulas as a trend that has settled into a category. Sheet masks infused with high-performance ingredients such as exosomes, PDRN, and madecassoside have dominated the top ranks of each category, accelerating the skincarization of masks. The cooling mask and pore mask categories gained attention, and functional brands such as Cure Code, Mediheal, and Wellage led the advancement of the mask market by winning multiple categories.