Sun Care

The diversification of formulas was most pronounced in the sun care category. While products that incorporate skincare functions have dominated the top ranks, consumer responses have focused on cooling and hydration, and sun creams with tone-up functions have shown strength alongside hydrating sun creams, confirming the demand for simultaneously seeking UV protection and skin correction. Brands with skincare origins, such as Dalba, B.Plain, and Tokobio, have continued their strength in the sun care category, blurring the boundaries between sun care and skincare.